Privacy Policy

HelpingParentsAge.com ("we," "us," or "our") is operated by PrimeField Group LLC. We are committed to protecting your privacy and being transparent about how we collect and use information when you visit our website.

This Privacy Policy explains what information we collect, how we use it, and your choices. By using our website, you agree to the practices described in this policy.

Data Controller

For the purposes of applicable data protection laws, the data controller is:

PrimeField Group LLC
West Haven, Utah, United States
Email: support@helpingparentsage.com

Information We Collect

Analytics Data (Collected by Us)

We use Google Analytics to collect anonymous, aggregated information about how visitors use our website. This includes:

• Pages visited and time spent on pages
• General geographic location (country/region based on IP address)
• Device type, browser, and operating system
• Referral source (how you arrived at our site)

This data is anonymous and cannot be used to identify you personally. We use this information to understand how our content performs and improve our website.

Information Collected by Third-Party Service Providers

Important: When you submit information through forms on our website (such as requests to connect with senior care advisors), that information is collected directly by our third-party lead management partners—not by us. These forms are embedded on our site for your convenience, but the data you enter goes directly to the service provider's systems.

Each third-party form displays the provider's own privacy policy and terms. We encourage you to review their policies before submitting your information. We do not have access to, store, or control the personal information you submit through these forms.

Our service provider partners may include senior care advisory services, assisted living referral networks, and memory care placement services. These partners have their own data collection, security, and breach notification procedures.

Email Communications

If you email us directly at support@helpingparentsage.com, we will have access to your email address and any information you include in your message. We use this only to respond to your inquiry and do not add you to marketing lists or share your email with third parties.

Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

Essential Cookies

Required for basic website functionality, including remembering your cookie preferences. These cannot be disabled.

Analytics Cookies

Google Analytics cookies help us understand how visitors interact with our website by collecting anonymous usage data. You can opt out of these cookies through our cookie settings.

Marketing & Referral Cookies

These cookies track referrals to our partner senior care providers and may be used for advertising purposes. When you click links to third-party services or submit lead forms, cookies may be placed by our partners to track the referral.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time by clicking Cookie Settings or using the link in our website footer.

Legal Basis for Processing (GDPR)

For visitors from the European Economic Area (EEA), United Kingdom, and other regions with similar data protection laws, we process data based on the following legal grounds:

Consent

We process analytics and marketing cookie data based on your consent, which you provide through our cookie consent banner. You may withdraw consent at any time through our Cookie Settings.

Legitimate Interests

We have a legitimate interest in operating and securing our website, which includes using essential cookies and basic server logging.

International Data Transfers

Analytics data collected through Google Analytics may be transferred to and processed in the United States by Google LLC. Google participates in the EU-U.S. Data Privacy Framework and implements Standard Contractual Clauses for international transfers. For more information, see Google's Privacy Policy.

Our website is hosted in the United States by GoDaddy. Server logs containing IP addresses may be processed in the US.

Data Retention

Since we do not collect personal information directly (other than email if you contact us), our retention practices are limited:

• Google Analytics data: Retained according to our GA4 settings (aggregated reports are retained indefinitely; user-level data follows Google's retention settings)
• Email correspondence: Retained as long as needed to address your inquiry, then deleted
• Cookie consent preferences: Stored in your browser for 12 months

Personal information you submit through third-party forms is retained according to those providers' policies, not ours.

Your Rights Under GDPR (EEA/UK Residents)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request information about data we hold about you
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for cookies at any time via Cookie Settings

Important Note: Because we do not collect or store your personal information (beyond analytics cookies and any direct email correspondence), we may have limited or no data to provide, correct, or delete in response to your request. Personal information submitted through third-party lead forms must be requested from those providers directly.

How to Exercise Your Rights

Contact us at support@helpingparentsage.com with the subject line "GDPR Request." We will respond within 30 days.

Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority. EEA residents can find their local authority at the European Data Protection Board. UK residents can contact the Information Commissioner's Office.

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Information We Collect

In the past 12 months, we have collected the following categories of information:

• Internet/Network Activity: Anonymous browsing data through Google Analytics (pages visited, session duration, referral source)
• Geolocation: General location (country/state) derived from IP address for analytics and cookie consent purposes

We do not directly collect identifiers (names, emails, phone numbers) or other personal information. When you submit information through third-party lead forms on our site, that data is collected by those third parties, not by us.

Sale and Sharing of Personal Information

We do not sell personal information for monetary consideration.

We may "share" information (as defined by CCPA) through marketing cookies that allow our referral partners to track leads. You can opt out of this sharing through our Cookie Settings or by clicking "Do Not Sell or Share My Personal Information" in our footer.

Your California Rights

• Right to Know: Request disclosure of what personal information we collect and how we use it
• Right to Delete: Request deletion of personal information we hold
• Right to Correct: Request correction of inaccurate information
• Right to Opt-Out: Opt out of "sharing" of personal information for cross-context behavioral advertising
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

Because we do not directly collect personal information, we may have no data to disclose, delete, or correct. For information submitted through third-party lead forms, please contact those providers directly.

How to Exercise Your Rights

Email support@helpingparentsage.com with the subject "CCPA Request." We will respond within 45 days.

Other U.S. State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and other states with comprehensive privacy laws have similar rights to access, delete, correct, and opt out. Contact us at support@helpingparentsage.com to exercise your rights.

Third-Party Services and Links

Our website contains links to third-party websites and embeds forms from third-party lead management providers. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policy of any service before submitting your information.

Third-party services we use include:

• Google Analytics: Website analytics — Privacy Policy
• Lead Generation Partners: Senior care referral forms (privacy policies displayed on each form)

Referral Fee Disclosure

HelpingParentsAge operates as a free referral service connecting families with senior care providers. We may earn referral fees when you connect with care advisors or facilities through our platform. These fees help support our website and allow us to provide free educational content.

Our referral relationships do not affect:

• The accuracy or objectivity of our educational content
• The cost you pay for senior care services
• Your ability to use our website for free

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect information from children. If you believe a child has provided information through a third-party form on our site, please contact that service provider directly.

Data Security

We use reasonable security measures to protect our website, including HTTPS encryption. However, since we do not collect or store personal information (other than email correspondence), our security obligations are limited. Third-party service providers are responsible for securing the data you submit to them.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

By using HelpingParentsAge.com, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.